Regional Digital Sales Director at Nexstar Media Group in Dallas, TX
Nexstar Media GroupDallas, TX
Regional Digital Sales Director
Nexstar Broadcasting Inc, has an opportunity for the right digital professional to join their corporate digital sales team. We are recruiting for a Regional Digital Sales Director to work with selected markets, to help drive revenue growth and optimize both our owned & operated and our audience extension digital sales efforts in assigned markets. The successful candidate for this role will be an expert on local digital and cross platform sales, have a solid understanding of the local digital marketplace, understand the revenue opportunity our local teams have in digital advertising and audience extension services, knowledgeable about how to effectively package digital and local TV assets, have a demonstrated track record in growing revenue, is willing to travel and is adapt in remote selling via zoom and is someone who can work with geographically disparate teams to help execute smart sales plans that grow revenue. The successful candidate will office in a local Nestaar TV station or work remotely if no station is in their market.
ResponsibilitiesAccountable for local digital revenue performance; working both strategically and tactically with other Digital Sales Managers, Integrated Digital Specialist, GMs, GSMs, LSMs and Account Executives in assigned group of local markets. Ensure sales force(s) in assigned markets are expanding their share of wallet by driving new digital sales (by assessing and facilitating the use of best practices in solutions based selling) and up-sell of existing key account advertisers, while driving retention and minimizing product cannibalization. Work in conjunction with markets General Manager and sales leadership to execute on their strategic game plan and the delivery of digital sales goals across multiple platforms. Be adept at creating innovative multimedia recommendations that integrate proof of performance strategies and leverage the depth and scale of all of the platforms that Nexstar owns in assigned markets. Help define, develop, communicate, schedule and deliver training curriculum for local digital sales programs. Stay abreast of emerging digital trends, rates and product solutions. Able to effectively educate and train on digital marketing and our products based on market needs
BA or BS in Business, Marketing, Advertising or Communications preferred
Experience5 years of digital media sales experience (with a focus on local) preferred Expert knowledge of the local digital and media advertising landscape including display, mobile, video, programmatic, native, OTT, Social, SEO, SEM Experience with local direct and enterprise level clients and agencies Adept at creating new revenue opportunities leveraging synergies between interactive sales and other mediums (broadcast, radio, print). Motivated, enthusiastic, self-starter who is able to work effectively both independently and in a team environment Strong attention to detail, ability to multi-task and follow-through projects to completion Ability to work cross-functionally with corporate, local digital, and sales management teams and to ensure coordinated messaging and maximized performance. Must be results driven, creative, have attention to detail, and be a team player. Interest and passion for digital, broadcast and marketing Excellent follow-up, strong organizational skills and attention to detail Educate/train sellers on digital marketing and develop curriculum based on market needs High levels of integrity, autonomy, and self-motivation. Strong communication and client presentation skills Is well versed in Microsoft office products; Power.
Point, Excel ect Ability to execute in a large organization through collaboration and a consultative process Proven ability to meet and exceed sales goals Adapt in remote selling tools such as Zoom, Teams and the like Must be willing to travel
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