Marketing Manager Β» Philips Lighting

Marketing Manager at Philips Lighting in Seattle, WA

πŸ“Œ Seattle 🏷️ Other πŸ•‘ 2021-07-30
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You will be redirected to Philips Lighting's preferred application process.

Business Marketing Manager - Womens Health Ultrasound

Job Description

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance. In this role, you have the opportunity to: The Business Marketing Manager will be responsible for growing the Philips Womens Health Ultrasound business by positioning our products to the right customers at the right time, generating demand, leading new product introduction, market share grwoth and enabling our sales team to drive revenue. As a highly motivated B2B growth and demand marketing leader, you'll orchestrate high-impact engagement strategies and campaigns to increase market visibility and consideration, drive leads, grow share of wallet, and build customer loyalty. Key Responsibilities.
Business Performance
- Ownership of business performance for Philips Women's Health Ultrasound business, North America: Market Share, Orders, Deal Visibility, Win Rate, Price Realization, Customer Satisfaction. Marketing Plan Execution and Go
- To Market Leadership
- Responsible to develop and execute the Go
- To Market approach for assigned portfolio of products, solutions, services in alignment with the Markets' Business and overall Marketing strategy.
- Works with the Business to ensure perfect and flawless New Product Introductions and Launches.
- Supports the Business Marketing & Sales Leader (BM&S) in the interactions with the Business, especially the BMC process.
- Supporting the Head of Marketing in creating the Health System Marketing Plan for the Market by providing Audience and Business specific insights and the global Portfolio and Business Strategy.
- Driving the Audience and Business specific execution of the Health Systems Marketing Plan and translating and aligning those with the BMC plans.
- Providing Market and Customer Insights and Trends to the Business.
- Performance Management of assigned Portfolio of Product, Solutions, and Services. Content Marketing and Agency Engagement
- Creates localized assets and content for the sales teams in close collaboration with Marketing operations.
- Proven experience working with Marketing/Ad Agencies on creating video assets, digital assets, brochures, world-class presentations.
- Supporting sales teams with background knowledge, market insights, competitive insights, instruments, and tools to support them in maximizing business opportunities.
- Support Head of Marketing and Events team for customer facing events to generate new leads/prospects.
Campaigns Management and Digital Marketing
- Proven experience running Demand/Lead Generation Campaigns and driving growth in new Accounts.
- Proven experience driving Installed Base Marketing and Customer loyalty programs.
- Support Head of Marketing and Events team for customer facing events to generate new leads/prospects. Experience in demoing products in tradeshows - face-to-face or virtual. Product and Technical Expertise
- Point of contact and "go to" resource for modality sales specialist and clinical application specialist for (pre-)sales support for Radiology and X-Ray market and Philips products. Navigating Ambiguity and Leadership

Skills

- Supports and coaches the Modality Sales and Clinical teams in the Market as a one-point contact to the Business and ensures Marketing strategy and plans are aligned.
- Experience as an integrator in a dynamic market and /or matrix organization.
- Experience with leading a cross functional team.
- Experience to work in a business with complex market/channel structures.
- Excellent interpersonal skills, listening and communication skills.

Education

Experience
- Bachelor's degree and 10+ years' experience in the medical devices or healthcare industry.
- Experience in Ultrasound or Women's Health (OB/GYN) business (preferred).
- Master's degree or MBA

View Application

You will be redirected to Philips Lighting's preferred application process.

You will be redirected to Philips Lighting's preferred application process.

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