Marketing Director Β» Paladin

Marketing Director at Paladin in New York, NY

πŸ“Œ New York 🏷️ Other πŸ•‘ 2021-08-04
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Director of Marketing, US/Canada

We're seeking a Director of Marketing, US/Canada to help us expand quickly while laying the groundwork for the future. It is your responsibility to establish and own US marketing to assist drive Marketing ARR You will control the whole program, resulting in a high-quality sales funnel in the US. You will also be the market's voice. Use and optimize digital marketing, account-based marketing (ABM), email automation (EA), social and event-based marketing platforms. Digital marketers are increasingly selecting the brand to expand their operations, create growth, centrally manage, and optimize digital marketing platforms. As an organization that wants to improve the user experience and drive growth, we give a software solution. Working with use we want our colleagues to be empowered to go the extra mile for our customer needs allowing them to make the most educated decisions. Our scope of business spans the world working with corporate powerhouses. This role will be based in the New York Metro Area and will be remote but being in the area is mandatory. We are unable to furnish US work authorization currently so candidates but have this take care of prior to applying.

Responsibilities

- Evaluate our consumers' motivations for buying and apply these insights into successful acquisition and activation tactics.
- Harness and optimize digital marketing with knowledge of ABM.
- Evaluated quality lead acquisition as well as high growth company experience.
- Supervise content, digital, events, email, and advertising campaigns for the US with a team.

Experience

- Prior work with B2B SaaS is mandatory.
- Campaign design and demand creation targeting businesses or enterprises for 9 years.
- Must come from a background working with Pardot and Salesforce. Eloqua, Marketo, and Hubspot will be helpful.
- Knowledge of key performance indicators, vertical targeting, and ROI-driven marketing methods

View Application

You will be redirected to Paladin's preferred application process.

You will be redirected to Paladin's preferred application process.

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