Director Growth Marketing at Aledade in Bethesda, Maryland

Aledade

Bethesda, Maryland
October 19, 2020
Full-time
Apply You will be redirected to Aledade's preferred application process.

Director Growth Marketing, Remote

Director Growth Marketing, Remote Bethesda, MD /Outreach & Marketing
- Marketing /Full Time We are seeking an outstanding healthcare marketing professional to transform our marketing efforts into a growth engine for the company. You will be principally responsible for growth in practice partnerships via new and proven marketing strategies across various marketing channels.
Partnering with our physician outreach, business development, performance and other teams, you will have broad exposure to content and strategies that should enhance your ability to transform our lead generation engine. You will own paid digital marketing across social channels that maximize growth ROI. You will drive conversions through healthy funnel growth that is optimizing for the lifetime value to customer acquisition cost ratio. While doing this, you'll also increase the visibility into funnel matriculation through enhanced metric management while increasing the efficacy and predictability of digital growth marketing.
Aledade's business is predicated on the success of independent primary care practices. As the Director of Growth Marketing, it is imperative that you have deep empathy for these physicians and an innate desire to help them win in new payment models.
A working knowledge of value-based care models, including accountable care organizations (ACOs) is preferred.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US. As the Director of Growth Marketing, you will be responsible for:
A minimum of 8 years of growth marketing, lead generation, and communications experience, including 3+ years of experience in a healthcare marketing leadership role. Healthcare experience required.
Knowledge of current healthcare issues, and some familiarity with local, regional, state, and national market trends.
Excellent interpersonal, writing, communication, organizational and analytical skills.
Proven success in working cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels of leadership.
Ability to manage a remote and distributed team.
Structured approach to data management and execution of data-driven evaluation and decision making around brand elements, campaign design and execution, and If you are passionate about transforming the healthcare system into one that best serves the needs of patients, doctors, and society, we'd love for you to join us!
Who We Are: Aledade is a leader in population health that is using innovative, value based solutions to transform the way physicians interact with their patients.
We are on a mission to change healthcare for the better and solve complex problems within the healthcare system. We follow the simple but radical idea that Aledade only succeeds when our partner practices succeed.
From our cutting-edge technology platform to practice transformation services, we provide physicians with everything they need to create and run an accountable care organization ( ACO ), revamping the way they practice and getting them back to where they should be: quarterbacking their patients' health care!
Our customized solutions help clinicians in communities across America preserve their autonomy, deliver better care to their patients, reduce overall costs, and keep independent physician practices flourishing. What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness, and a desire to learn.
You will work with team members that bring a wide range of experiences, interests, backgrounds, beliefs, and achievements to their work, united by a shared passion for public health and a commitment to the Aledade mission. We've recently been recognized as a Top Workplace by The Washington Post, Best Workplace in Health.
Care & Biopharma, Top 100 Best Small & Medium Workplaces, Glassdoor Best Places to Work, a Best and Brightest Companies to Work for in the Nation, a Tech Tribune 10 Best Tech Startups in Maryland and Bethesda, and a 2020 Inno on Fire by DC Inno. That's because the things that matter to you also matter to us!
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the needs of our team-members: Flexible work schedules and ability to work remotely available for many roles.
Educational Assistant Program.
Robust time off plan (20 days of PTO in your first year!)Paid Volunteer Days11 paid holidays12 weeks paid Parental Leave for all new parents6 weeks paid sabbatical.
Health, dental and vision insurance paid at 80% for employees, dependents, and domestic partners401(k) with up to 4% match.
Stock options.
Monthly cell phone stipend.
Weekly catered lunches.
Jeans everyday workplace.
Gender neutral bathroomsAnd more!
At Aledade, we don't just accept differences, we celebrate them!
We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.

Apply You will be redirected to Aledade's preferred application process.
Job Expires: November 18, 2020

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